Policy Deployment is a simple and transparent way to establish and implement strategic planning within an organisation. This book describes how to do it in practice. The strength of Policy Deployment is that it helps top management to create direction, ensure focus and, not least, achieve results. This takes place within a framework characterised by transparency, dialogue and ongoing follow-up. The book is the first comprehensive description of Policy Deployment in Danish. It is structured around the phases of the Policy Deployment process. Each phase is explained and placed in a management perspective. Finally, the book describes how three Danish companies use the model.
The 7 Phases of Policy Deployment
Policy Deployment is a model for developing and implementing a company’s strategy. The strategy process goes through the following phases:
The Unique Features of Policy Deployment
Two-way communication (“Catchball”)
The strategy is developed through dialogue between management levels, not just as top-down orders.
Input and feedback from employees are integrated into the planning process.
Clear link between strategy and daily operations
Strategic objectives are translated into concrete actions and improvements throughout the organisation.
Every level understands how their efforts contribute to the whole.
Focus on breakthrough objectives
Not everything needs to be improved – a few, crucial objectives that can truly move the organisation forward are selected.
Systematic follow-up and learning
Monthly reviews and annual analyses ensure ongoing adjustments and organisational learning.
Visual and structured process
The use of charts, matrices and flow diagrams clearly shows the connection between objectives, initiatives and results.
Cross-functional alignment
All departments work towards the same strategic direction, but with local freedom to define their own contributions.
A culture of involvement and improvement
Creates ownership, engagement and continuous improvement – instead of passive execution of management decisions.
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Facts about the book - From Strategy to Action – Policy Deployment in Practice
Authors: Kurt Ottesen and Lars Tegl Rasmussen
Publisher: Kompetenceforum
ISBN: 978-87-92244-08-6
Extent: 60 pages
Published: 2016
Price: 99 DKK as a book, 50 DKK as an e-book
Purchase: E-book available online. For printed book – see below.